For the past fifteen years I have established a reputation as an advocate for clients and agencies, as a pioneer who considers solutions that are alternatives to just commericals and websites.
I have done so by attaining considerable understanding of advertising & media, having overseen countless projects from ideation, pitch, production and execution. I demonstrate creative flair, sound editorial judgment, and have an in-depth knowledge of the production and creative processes having worked closely with both studio and client.
I am highly motivated to work as part of a collaborative team, to manage, implement and deliver the kind of projects that provide successful, extraordinary user experiences.
My work is grounded in a solid technical and practical framework, including continued post-graduate studies in a Masters of Consumer Decision and Behaviour and the Foundations of Marketing Theory in Media.
I have a strong passion for advertising and I continually strive to understand and educate myself in any future opportunities.
Of all the things I’ve done, the most vital is coordinating the talents of those who work for us and pointing them towards a certain goal.
I'm passionate about the media landscape, content creation & communication technologies - and the impact of these mediums on the broader community. I've made hundreds of hours of long & short form content, I've worked on both client and agency sides, judged international awards and have taught media at tertiary level. I have strong interpersonal and business communication skill, I've presented at industry events and managed creative agencies in Australia and overseas.
I have extensive experience in producing broadcast television, commercials, long & short form content and feature film. This includes working within agencies, presenting to clients, mentoring staff and the day-to-day running of departments, cast and crews. I am particularly experienced in building teams, collaborating and managing executions, and overseeing their direction and budgets.
I am experienced in negotiating, writing & securing licences such as music right, image rights, talent contracts, contractor engagement, & associated agreements required to produce & exploit a property. I continue to educate myself on the latest media channel opportunities & work in consultation with leaders in media law to best understand the requirements needed to protect commercial interests.
I am experienced with Generally Accepted Accounting Principles. I can accurately budget large-scale projects and forecast direct and indirect costs. Recent responsibilities have included preparing financial statements, negotiating image and music licences, overseeing P&L’s, quarterly and annual budgets and presenting forecasts and operating statements to directors.
Volkswagen, Toyota & Lexus
DDB & DENTSU
GLOBAL BIONIC OPTICS LLC
LYNX / AXE
DDB / OMNICON
ELECTION DECIDES - NEWS LIMITED
DDB / OMNICON